Building connected revenue systems

Amennu M.

Go-to-Market Engineer

Revenue Operations Business Systems

I design and connect GTM systems that turn fragmented prospecting, outreach, CRM, and revenue data into scalable workflows and decision-ready analytics.

View GTM Revenue Analytics

LinkedIn GitHub

Signal in

Decision out

01Research

02Enrich

03Outreach

04CRM

05Data

06Revenue

>50%

Lower outbound workflow costs

through integrated AI and automation

Classmate360

10–15

Qualified meetings / month

supported by outbound infrastructure

KP Media Group

97%+

Email deliverability

across a multi-domain sending system

KP Media Group

30+

Requirements and user stories

documented for BA and GTM work

Classmate360

>90%

Faster onboarding workflows

in targeted process improvements

Classmate360

About / The Philosophy

Strategy, systems, and data—connected.

I work between GTM strategy, systems implementation, analytics, and business process design—not pure engineering, not pure marketing, but the space between.

I work the layer most GTM teams don’t formally own—the connective tissue between prospecting, CRM, and the reports leadership actually reads. That’s meant building the pipeline before anyone asked for it, then proving it out in the numbers.

At Classmate360, I rebuilt executive KPI dashboards, engineered automated lead generation and qualification across Clay, Apollo, ZoomInfo, and NeverBounce, and used AI-powered workflows to cut outbound costs by over 50%. At KP Media Group, I owned outbound infrastructure end to end—20 sending accounts, 10 domains, 97%+ deliverability—while building GTM systems behind $900K+ in client-attributed revenue.

The thread across both: turn scattered tools and manual process into one system leaders can actually trust.

GTM Engineer

My work spans outbound infrastructure, data pipelines, process mapping, workflow automation, reporting, and the decision support leaders need to operate revenue with clarity.

02 / How I work

How I work

A disciplined four-phase approach to building revenue systems without disrupting current performance.

Research

Understand the revenue problem

Map

Trace the process and systems

Build

Connect and automate the workflow

Measure

Track the operating outcome

GTM Systems Thinking // 08-Stage Workflow

One connected motion—from market signal to executive decision.

STAGE_01

Research

Identify target accounts and buying signals

STAGE_02

Enrichment

Complete company and contact data

STAGE_03

Qualification

Prioritize verified, high-fit leads

STAGE_04

Personalized Outreach

Tailor and send relevant messages

STAGE_05

Engagement

Capture replies, views, and intent

STAGE_06

CRM / Pipeline

Manage status, ownership, and next steps

STAGE_07

Revenue Analytics

Connect activity to pipeline and outcomes

STAGE_08

Executive Decisions

Adjust targeting, messaging, and investment

Results inform the next cycle

Experience

Built in the work, not just in theory.

Hands-on systems work shaped by business analysis, GTM execution, and operational leadership.

Experience

Classmate360

Go to Market EngineerBusiness Analyst

EdTech Student Information System

ApolloClayOpenAIZoomInfoNeverBounceInstantlyCalendlyGoHighLevelPostgreSQLPower BIExcel (Advanced)Google SheetsJiraConfluenceMiro

Designed clearer operating processes and connected GTM workflows across prospecting, conversion, onboarding, and executive reporting.

Developed executive KPI dashboards for weekly outreach, pipeline conversion, and sales performance reviews.
Designed AI-powered workflows that reduced outbound outreach costs by more than 50% while increasing scalability.
Engineered automated lead generation, verification, and qualification across Clay, Apollo, ZoomInfo, and NeverBounce.
Translated requirements into 30+ user stories, acceptance criteria, and BPMN maps for lead capture and qualification.

Experience

KP Media Group

Head of ProductionGTM Systems

Commercial Video Production Agency

OpenAIClayPythonExcel (Advanced)ZoomInfoEmailSMSLinkedInCold callingPaid socialOperations leadership

Combined GTM systems ownership with production and operating leadership—building the infrastructure behind a measurable multichannel acquisition motion.

Built outbound infrastructure across 20 sending accounts, 10 secondary domains, and the primary domain.
Maintained 97%+ deliverability while generating 10–15 qualified meetings per month.
Used OpenAI, Clay, and automation to reduce lead-generation cost by approximately 80%.
Connected email, SMS, LinkedIn, calling, and targeted social ads into one acquisition motion.
Produced commercial video assets for brand campaigns including HexClad, PrettyLittleThing, and Leafly.

The GTM Revenue Analytics project below reconstructs this outbound operating architecture as an end-to-end portfolio demonstration.

Selected work

Systems that make revenue legible.

Portfolio builds focused on the operating layer between GTM activity, reliable data, and executive decisions.

FeaturedEND-TO-END BUILD

GTM Revenue Analytics

From disconnected GTM systems to one decision-ready reporting layer.

Modeled after the KP Media Group outbound operating system and rebuilt as a complete portfolio demonstration—from source activity through PostgreSQL modeling to executive reporting.

12 source CSVs consolidated across the GTM motion

PostgreSQL staging → 5 dimensions and 11 fact tables → 3 reporting views

Validation from source counts through filtered Power BI measures

5 dashboard pages for funnel, channel, campaign, paid, and executive analysis

View Project View GitHub